Yesterday I met with Cyrus Dana, the Store Manager, and staff at the Sainsburys Supermarket in North Cheam as part of their Active Kids programme.
Sainsbury’s launched Active Kids in 2005 to inspire school children to do more physical activity. The scheme was created to appeal to kids of all ages and abilities – not just those who excel in sport. It’s since been extended to include nurseries, Scout and Girlguiding groups and sports clubs, who can all collect vouchers to exchange for equipment and experiences.
Active Kids has also evolved by recognising that eating well is just as important as moving well. That’s why schools and groups can now collect for a large range of cooking equipment too. They’ve also created a suite of Cooking and Nutrition Toolkits for teachers, which have been endorsed by the British Nutrition Foundation, to help kids learn the importance of a balanced diet.
It was a pleasure to meet with the staff at North Cheam Sainsburys and I’m looking forward to working with them in the community in the future.